01
TELL US WHAT YOU'RE DOING NOW
Answer 7 questions about your positioning, content, audience, outreach, and follow-up. It takes about 90 seconds.
Free · 7 questions · Your plan on screen in about 90 seconds
The Founder Brand Test
FIND OUT WHY YOUR POSTS ARE NOT BRINGING YOU MORE QUALIFIED LEADS.
Answer 7 quick questions about your profile, what you post, who sees it, and what happens next. You will get the first thing to fix and a 30-day plan you can start using right away.
Show me what to fix
Built for founders who want real business from X and LinkedIn.
Sample result
57/100
Reading, not taking the next step.
Start here
START WITH WHAT YOU'RE DOING NOW.
Choose the answers that are closest to your current process. There's no credit card, no required call, and nothing gets posted on your behalf.
How it works
3 steps. Then you know what to do next.
02
SEE WHERE LEADS ARE GETTING LOST
Your result shows the part of your personal brand that needs attention first, scored from the answers you just gave.
03
USE THE PLAN TO START POSTING
Follow the 30-day plan to improve your profile, create better posts, reach the right people, and give them a reason to respond.
Sample personal brand plan
D. Keller · Founder
57
INTEREST WITHOUT A CLEAR NEXT STEP
Your posts may be attracting attention, but the path from reader to conversation is not clear yet.
The bottleneck
Positioning clarity14/20
Authority content11/20
Qualified reach9/15
Lead capture3/10
Lead capture is the link that breaks. Every fix above it just sends more people into the same dead end.
The 30 days
WK 01
Make your profile clear
WK 02
Choose 3 topics you can own
WK 03
Get in front of the right people
WK 04
Give readers a next step
What you get
ONE PAGE YOU CAN ACTUALLY USE.
Not a 40-page audit filled with marketing language. You get the score, the first problem to fix, and 4 weeks of practical next steps.
01
A CLEAR SCORE
See how your profile, content, audience, outreach, and follow-up are working together.
02
THE FIRST THING TO FIX
Stop guessing. Your result points to the problem that deserves your attention now.
03
A 30-DAY POSTING PLAN
Know what to improve each week so your personal brand starts creating better conversations.
Build my 30-day plan
Free. On screen in about 90 seconds.
From profile to paying customer
BETTER ANALYTICS ON X AND LINKEDIN SHOULD LEAD SOMEWHERE.
More profile visits and followers feel good, but they are not the goal. The real question is whether that growth turns into replies, DMs, and customers, or stalls out on the profile page.
- Profile visits
- 4,100
- Followers
- 3,600
- Posts per week
- 6
- Impressions
- 61,000
- Replies and DMs
- 23
- Booked calls
- 5
↑ +1,106%
from 340 / mo
↑ +200%
from 1,200
↑ +500%
from 1
↑ +2,442%
from 2,400 / mo
↑ +2,200%
from 1 / mo
↑ New
from 0
What we check
4 THINGS HAVE TO HAPPEN BEFORE A POST BECOMES A LEAD.
The right person has to understand you, trust you, see your work, and know what to do next.
01POSITIONING
A visitor should be able to understand who you work with, what you understand, and why your point of view is relevant.
Dream clients who reached out
2
Jonathan Shoff · Accounting firm owner
02AUTHORITY CONTENT
Turn client questions, decisions, mistakes, stories, and experience into posts that sound like you and give people a reason to keep reading.
Best month in company history
Month 2
Ashley Storm-Ruleman · Founding Attorney
03QUALIFIED REACH
Build relationships with people who fit your market instead of hoping the algorithm sends the right person.
Impressions on one post
202,000
Phil Fitzgerald · M&A Transaction Planner
04CONVERSION
A good post should lead somewhere: a reply, a profile visit, a useful resource, a direct conversation, or a booked call.
Client-reported return from X leads
500%+
Michael Glynn · Founder, Glynn Capital
Before you write another post
YOU PROBABLY DO NOT NEED MORE CONTENT. YOU NEED TO KNOW WHAT THE CONTENT SHOULD DO NEXT.
The problem may be your message, your profile, your audience, or the path from a post to a conversation. The score shows you where to start.
Show me what to fixClient results
REAL FOUNDERS. DIFFERENT PROBLEMS. MEASURABLE RESULTS.
There is no single fix for every founder. The first step is understanding what is stopping your current content from creating business.
Ashley Storm-Ruleman
Founding Attorney · Storm-Ruleman Law
Best month in company history
Month 2
The one move
Her content began answering the questions prospective clients already wanted to hear from her.
“My biggest month ever, within 2 months.”
2 months
Michael Glynn
Founder · Glynn Capital Partners
Return on investment
500%+
The one move
His content and outreach began creating conversations with people who could use his services.
“A little over 500% return, just from X leads.”
500%+ return
Phil Fitzgerald
M&A Transaction Planner
Posts over 100K impressions
2
The one move
His knowledge became consistent content built around the questions, problems, and decisions people face during a transaction.
“2 posts past 100,000 in 10 days.”
10 days
- 500%+
- Return from X leads reported by Michael Glynn
- 202,000
- Impressions on one of Phil Fitzgerald's posts
- 3 to 4
- Booked calls Ben Fitterman said came from one post
- 2
- Dream clients Jonathan Shoff said found him through X
In their own words
Clients say it better than we can.
These are the results and experiences they chose to mention.
Michael Glynn
Founder
Verified client
I'm looking at a little over 500% return on investment, just with X leads coming in. Once I started working with FounderBrands, it really started bringing those leads in and getting referrals from others.
Ashley Storm-Ruleman
Founding Attorney
Verified client
From the time I started working with FounderBrands, within 2 months I had my biggest month ever. My revenue almost doubled over my previous typical month.
Mike Calcara
Founder
Verified client
FounderBrands content just performs better. Forget about the hours saved, that has serious ROI, but the actual posts are generating business far in excess of what I was seeing before. It pays for itself each month.
Jonathan Shoff
Founder
Verified client
2 of my dream clients hired me after finding me on Twitter. They told me the content was why they reached out.
Ben Fitterman
Owner
Verified client
That tweet blew up. I already got 3 booked calls from it, maybe 4. I just jumped off a call with one of the guys and it went great.
Yvette Owo
Owner
Verified client
I had a sales call today and the lead said she booked it because of the content you're writing for me on LinkedIn. The posting pushed her to book a call.
Doby Lanete
Founder
Verified client
The team has been DMing people across LinkedIn and X, but it's not just cold DMs. They spend time warming up those leads so we get to speak with clients who are interested and ready to buy.
Ben Samuels
Entrepreneur
Verified client
Super happy with the FounderBrands experience so far. The call was great, the questions were really good, and the content drafts are fire.
Who runs it
Collin Rutherford · Founder, FounderBrands
Founders already know the things buyers want to hear. Most of it stays inside calls, meetings, notes and client work. FounderBrands gets it into public in content that still sounds like the founder, reaches the right people, and gives those people a reason to start a conversation.
- One one-hour content recording each month
- A Brand Book built around the founder's experience, opinions, and writing preferences
- Content drafted from the founder's real words and existing materials
- Posts prepared ahead of time and approved before publishing
- Analytics that show growth, leads, and clients influenced by the work
Common questions
What founders usually want to know.
01
How much of my time does this take?
One recorded video call per month, about an hour. Everything else is handled.
02
Who writes the posts?
Your dedicated Content Manager, using your own words from the monthly call. Unlimited revisions before anything publishes.
03
Can I talk to my team directly?
Yes. You can message your Content Manager any time over Slack or email, whichever you prefer.
04
What if I already have a newsletter or content?
Even better. We repurpose those materials into text content.
05
Which platforms do you post on?
X and LinkedIn, daily, under your own name.
06
When will I see results?
Weeks 1 to 2 is onboarding. In week 3 posting and campaigns begin. In month 2 you get a live performance report and the first sales calls usually land at the end of it. Month 3 builds momentum and more calls, and month 4 is where significant ROI shows up.
Start here
Before you write another post, see what to fix first.
Choose the answers that are closest to your current process. There's no credit card, no required call, and nothing gets posted on your behalf.
- 01TELL US WHAT YOU'RE DOING NOWAnswer 7 questions about your positioning, content, audience, outreach, and follow-up. It takes about 90 seconds.
- 02SEE WHERE LEADS ARE GETTING LOSTYour result shows the part of your personal brand that needs attention first, scored from the answers you just gave.
- 03USE THE PLAN TO START POSTINGFollow the 30-day plan to improve your profile, create better posts, reach the right people, and give them a reason to respond.
Free
No card, no invoice, no trial that turns into a subscription.
About 90 seconds
Seven questions, then your score and plan appear on screen.
Built for founders
Written for people who sell expertise and want the calendar to fill.
Nothing gets published
Your answers stay private. We never post anything on your behalf.